·        Promote environment-friendly, sustainable and organic practices in the horticulture value chain.

·        Provide opportunities for employment and income generation for interested youths and women groups.

·        Capacity development of members in production, processing and marketing, as well as in value-adding and product development.

·        Develop collaborations with relevant national, regional and international institutions, organizations and or societies to promote horticulture.

·        Advise governmental and non-governmental organizations in planning and execution of horticulture development programs.

·        Organize exhibitions, competitions, meetings, workshops and conferences for promoting the floriculture industry in Bhutan.

·        Provide advisory services, advocacy and lobbying in formulating appropriate policies and legislations for the promotion and development of horticulture.

·        Encourage and recognize professional horticulturists in the country.

·        To hold shows for the exhibition of horticultural products and forestry and the demonstration of agricultural methods, machinery and modern technology and hold events of an ancillary nature.

·        To create linkages between individuals and organizations based in Bhutan and abroad with the aim of promotion of horticulture.

·        To showcase Bhutan through its horticulture in international expos.